Where’s Rose
Part 11: Where’s Rose - Rising to New Roles During COVID
2020 | Director: John Mathis, Designer: Tyler Holdender | Winston-Salem, NC
ART DIRECTOR
Memory: Sitting in the car with my prop master and discovering that we’d lived 200 yards apart, at the same time, in Pennsylvania, around 18 years ago. It was a rare experience of closeness and camaraderie in a time of isolation, making this project unforgettable.
Filming Where’s Rose in the early days of the COVID-19 pandemic introduced a new level of complexity to production design and the filming process. With a small budget and strict safety protocols, I joined as Art Director, helping guide the designer’s vision for a horror mystery that required a deeply atmospheric feel. The project involved over 30 sets across multiple locations, each demanding unique details to convey the story’s eerie, suspenseful mood. Every choice had to be intentional yet efficient; we couldn’t afford to lose time or resources.
Our design team was limited to five people, all trained at UNCSA, working around the clock to turn each location into a convincing set within budget constraints. My role was to help accomplish design goals while guiding the designer’s creative vision, striking a balance between leadership and collaboration. As a director, overcoming his limited experience in the art department was a fun challenge to tackle. They say you learn a subject most thoroughly when you have to teach it; this film was a master class on the concept. Inigo joined us for most meetings, as a mascot of sorts.
I drew on my established local connections to source props, printing, and decor, managing continuity across scenes to ensure each location felt cohesive. The turning point in easing the difficulty level was when we locked the perfect location that became the perfect canvas. Between the perfect option and an empty two-story, I knew the choice was easy. I’d learned my lesson on blank canvases and the work they entail during Loser. Despite the limitations we worked within, we created a compelling and eerie visual style that enriched the film’s suspenseful tone.
Working under lockdown conditions and contrasting the scope of the project with the handful of artists pulling it off strengthened the bonds within our team, creating a sense of unity that helped us overcome each challenge. Where’s Rose reminded me of the importance of adaptability and trust in my department, reinforcing my commitment to telling visually impactful stories even under difficult circumstances.